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The 2007 Wharton Economic Summit ::
Panels



Building Communities Around Content
Sponsor: Supernova Conference
Moderator: Peter Fader, Frances and Pei-Yuan Chia Professor; Professor of Marketing
Moderator: Kevin Werbach, Assistant Professor of Legal Studies and Business Ethics
Panelists:  Justin Cooper, Amy Errett, Shawn Gold
Thursday, April 12 - 3:00 p.m.-4:15 p.m. :: Full Summit Schedule

Media has always been a social phenomenon. Yet novel tools such as weblogs, social networks, podcasting, tagging, reviews, instant messaging, peer-to-peer sharing, and syndication feeds can create vibrant communal experiences around content in ways never before possible. In today's interactive world, users will increasingly expect such opportunities. Although content producers, distributors, and advertisers may initially resist ceding control to users, they too can benefit from the intense engagement that communities promote.

Panelists
:: Justin Cooper
   Founder and Chief Innovation and Marketing Officer
   ThinkPassenger.com

Justin Cooper is founder, chief innovation office, and chief marketing officer of Passenger, a technology leader in creating collaborative relationships between brands and their most valued customers and powering private communities for companies like Coca-Cola, ABC and Sara Lee. Prior to Passenger, Cooper was the director of strategic marketing at A.D.D. Marketing & Advertising, a full-service, non-traditional marketing and advertising agency.

Cooper is often recognized as an industry thought leader in customer-driven innovation practices. During his career, he has been instrumental in having successfully bridged the traditional rift between brand objectives and consumer expectations for numerous globally recognized brands.

Cooper has also served as founder and CMO of Laundryhead.com and is also the former director of business development at WHN (now GSI Commerce), a leading provider of global e-commerce solutions.

He holds a BA in Communications from the University of Kansas.

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:: Amy Errett , WG'88
   Chief Executive Officer
   Olivia, Inc.

Amy J. Errett, CEO of Olivia, has more than 25 years of experience as entrepreneur, senior executive and visionary. She joined the Olivia team in January 2002, focused on strategy and growth planning, positioning Olivia as the lifestyle company for lesbians.

Since Amy has taken the post of CEO, Olivia has grown considerably, with revenues expected to quadruple in 2006 from those in 2002. In addition to growing the travel business, Amy has grown Olivia into a full lifestyle brand that offers an Olivia credit card, corporate partnership program, and coming media properties, including a multifaceted Olivia.com and an Olivia magazine. Olivia's reach in 2005, including all touch points, was an estimated 2.5 million women internationally - making Olivia the world's primary hub for the lesbian community.

In 2006, Amy and Judy Dlugacz, founder and president of Olivia, were honored to receive the Ernst & Young Entrepreneur of the Year award for Northern California. Also in 2006, for the second consecutive year, Olivia received a 100% rating on the Corporate Equality Index from the Human Rights Campaign, the nation's largest LGBT political organization, and is included in its annual list of Best Companies to Work For.

Prior to joining the Company, Ms. Errett founded, and served as Chairman and CEO of Spectrem Group, a worldwide strategic consulting, information and M&A advisory firm. She sold Spectrem to an IPG subsidiary, NFO Worldwide (NYSE: NFOW) in 1996. Following this transaction, she joined E*TRADE as part of the senior management team where she diversified the company's business beyond brokerage by creating and launching an asset-based products and investment management services division.

In addition to her considerable business credentials, Ms. Errett is also dedicated to supporting humanitarian organizations. She currently serves as the Chair of the Board of Glide Foundation, San Francisco's largest non-governmental direct social service organization. She also serves on the national board of the Human Rights Campaign, and on the Wharton West Advisory Board. She was recently presented the Israel Fellows Award by the SF-based Jewish Community Federation. Ms. Errett's other affiliations include the alumni associations at The Wharton School at the University of Pennsylvania and the University of Connecticut.

A New York native, Ms. Errett earned an MBA in Finance from The Wharton School and a BA in Liberal Arts from the University of Connecticut. She and her partner, Clare, live in San Francisco with their three-year-old daughter, Madison. Ms. Errett's interests include travel, wine and athletics, especially basketball, skiing, bicycling, running, horseback riding and golf.

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:: Shawn Gold
   Chief Marketing Officer
   MySpace

Shawn Gold is head of marketing and content development for MySpace.com, the global social networking Web site, which has over 150 million registered profiles. MySpace.com focuses on personal expression, human connection and the discovery of popular culture, and has become an internet phenomenon.

Mr. Gold joined MySpace.com earlier this year with 14 years of experience in digital marketing and content strategy, including serving as publisher of WeblogsInc, the largest publisher of professional blogs on the Web. He was president and chief strategist of Intermix - bringing the online entertainment network to profitability and making it the most popular on the Web. Additionally, he headed marketing and communications for WHN, an e-commerce company that provided marketing services to the 2002 Olympics, ABC, NBC, Comedy Central, MTV and Fox.

Prior to WHN.com, Mr. Gold served as head of strategic planning at Rare Medium where he created the inaugural interactive communication strategies for P&G, General Foods, Mattel and Nestle. In 1995, he was GM and founder of Icon New media's Advertising Division, publishing Word.com and Charged.com. There he created the first interstitial ads on the web and an industry-leading advertising system based on time rotation and contextual integration. He started developing interactive content in 1992 as a partner with TouchTunes Interactive, a telecommunications music marketing service in the USA, Japan and New Zealand.

Mr. Gold is a founding board member of the Producers Guild of America's New Media Council and author of The Guide to Laughing at Life book series that promotes wellness through laughter.

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